Give 30 Minutes.
Get 200 honest views from your peers.
Signal is an invitation-only intelligence programme for senior finance leaders. Thirty minutes a quarter, in exchange for candid peer signal.
A quarterly conversation, not a survey. You speak with our team for thirty minutes. We listen, probe, and draw out the signal beneath the headlines. No forms, no tick-boxes.
Peer intelligence you won't find anywhere else. Every quarter you receive a Signal report drawn from the full cohort — anonymised, aggregated, and analysed through a linguistic framework designed to surface what's actually shifting in finance leadership thinking.
Invitation only. Permanently. This is a curated panel of two hundred senior finance leaders. We grow it carefully. You are here because someone thought you belonged in that room.
Signal was founded by a Cambridge-trained linguist with fifteen years inside the CFO community. Our analysis goes beyond what participants say — we examine how they say it. Hedging language, shifts in certainty, changes in temporal framing. The result is a layer of intelligence that survey data simply cannot reach.
What you receive
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Quarterly Signal Report — aggregated findings from the full CFO cohort across macro confidence, hiring intention, capital allocation, AI adoption, cost pressure, and decision velocity
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Monthly Pulse Note — a shorter mid-quarter briefing on fast-moving indicators
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Invites to Founding Member presentations and networking events so you can meet the other leaders who shape our conversation.
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Founding Member status — early participants shape the questions and the programme. That access closes once the panel reaches capacity.
What you commit to
Once a quarter, you join a thirty-minute video conversation with our team. We ask the same core questions each time — giving you a benchmark against your own answers over time — plus a rotating focus topic.
Sessions are recorded and transcribed for analysis and all outputs are anonymised.
You may withdraw at any time